Caractéristiques et avantages
- Practical guidance on building a brand online and quantifying it through tangible results
- Robust framework for brand planning, identity, channel selection and campaign effectiveness measurement
- New case studies from high-profile brands
- Updated tools and techniques covering social media guidelines, mobile marketing, augmented and virtual reality
- Includes a toolkit of free and paid tools and measurement devices
- Valuable checklist outlining the digital branding process from start to finish