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Business Communication Today (13th Edition)
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Business Communication Today (13th Edition)
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
Business Communication Today (13th Edition)
Item #: 3968749

Business Communication Today (13th Edition)

89% of respondents would recommend this to a friend

Item #: 3968749

MGA 1067618

MGA 1120988

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Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
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What Stands Out

Comprehensive Coverage
Offers extensive insights into modern business communication practices, equipping readers with essential tools and strategies to communicate effectively in various professional settings.
Real-World Examples
Incorporates practical examples and case studies, ensuring learners can relate theoretical concepts to real-world business scenarios, enhancing their understanding and application of communication skills.
Interactive Learning
Includes engaging activities and interactive content, fostering a hands-on approach to learning that encourages students to practice and refine their communication skills actively.

Product Details

Get the 13th Edition of Business Communication Today, a comprehensive guide to effective communication in the workplace. Shop online now at Ubuy Madagascar.
  • Highly integrated text that blends new topics such as social media seamlessly with traditional business concepts
  • Addresses the ever-changing technology and its impact on modern business practices
  • Focuses on mobile connectivity and the skills needed to succeed in the workplace
  • Flexible text suitable for all readers seeking to master necessary business skills
  • Clear and fluid chapter organization that develops and reviews major concepts
  • Available with MyBCommLab for online homework, tutorial, and assessment
Publisher Pearson
Publication date January 3, 2015
Edition 13th
Language English
Print length 672 pages
ISBN-10 9780133867558
ISBN-13 978-0133867558
Item Weight 3.16 pounds (1.43 kg)
Dimensions 8.6 x 1.2 x 11 inches (21.8 x 3 x 27.9 cm)

Who Should Buy?

Suitable For
  • Business Students

    Students studying business communication will gain essential skills and knowledge applicable in real-world scenarios and workplace situations.

  • Professionals

    Working professionals can enhance their communication strategies, improving workplace relationships and overall efficiency in their roles.

  • Instructors

    Instructors can use this textbook as a comprehensive resource for teaching effective communication techniques in business courses.

Not Suitable For
  • Casual Readers

    Individuals looking for light reading may find the content dense and overly academic for casual interests.

Product Description

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Customer Questions & Answers

  • Question: What key topics are covered in Business Communication Today (13th Edition)?

    Answer: Business Communication Today (13th Edition) covers a range of essential topics including the fundamentals of communication, writing skills, technology in communication, and intercultural communication. This edition delves into how modern technology influences business interactions and emphasizes the importance of effective communication strategies in diverse environments. For instance, a business student can apply these principles when preparing presentations or crafting professional emails, ensuring clear and impactful messaging.
  • Question: Who is the target audience for Business Communication Today (13th Edition)?

    Answer: The target audience for Business Communication Today (13th Edition) includes business students, professionals, and anyone looking to improve their communication skills in a business context. Whether you are an undergraduate studying business or an established professional seeking to refine your communication techniques, this book offers valuable insights and practical examples that resonate with a wide range of readers, enhancing their ability to engage in effective workplace communication.
  • Question: How does Business Communication Today (13th Edition) incorporate technology into its lessons?

    Answer: This edition integrates technology throughout its chapters by discussing digital communication tools and social media's impact on business practices. The text provides readers with practical tips for using various platforms effectively while maintaining professional standards. For example, the book guides how to create impactful presentations using software tools, which is increasingly vital in both academic and professional settings.
  • Question: What are the learning outcomes for readers of Business Communication Today (13th Edition)?

    Answer: Readers of Business Communication Today (13th Edition) can expect to improve their writing, speaking, and interpersonal communication skills. The book aims to build confidence in delivering presentations, crafting professional documents, and effectively engaging with diverse audiences. This is particularly beneficial for those preparing for job interviews or entering the corporate environment, where clear communication plays a crucial role in success.
  • Question: Can Business Communication Today (13th Edition) help in interpersonal communication?

    Answer: Yes, the book places significant emphasis on interpersonal communication, offering strategies for improving interactions in both face-to-face and virtual contexts. Through real-world scenarios and examples, readers learn how to navigate conversations effectively, manage conflicts, and build strong professional relationships. This is essential for anyone looking to enhance their collaboration skills in team environments or with clients.
  • Question: What makes Business Communication Today (13th Edition) unique compared to other communication textbooks?

    Answer: Business Communication Today (13th Edition) stands out due to its practical approach and incorporation of real-world examples, making concepts relevant to current business environments. Its focus on digital communication trends and modern practices provides readers with insights that are directly applicable to today's workplace. This ensures that the content is not only academic but also practically beneficial for students and professionals alike.
  • Question: Is there an emphasis on international business communication in Business Communication Today (13th Edition)?

    Answer: Yes, this edition includes a dedicated focus on intercultural communication, addressing the importance of understanding diverse perspectives in the Madagascar business landscape. Readers gain insights into communicating effectively across cultural boundaries, which is critical for international collaboration. For example, understanding various cultural nuances can enhance negotiations and foster better working relationships in multi-national teams.
  • Question: How can Business Communication Today (13th Edition) benefit my career?

    Answer: This textbook equips you with essential skills that can greatly enhance your career prospects. By mastering business communication techniques, you can improve your ability to write reports, deliver presentations, and interact with stakeholders. Effective communication is pivotal in various professional roles, and the insights from this book can distinguish you as an effective communicator in job interviews or while climbing the career ladder.
  • Question: What additional resources are available alongside Business Communication Today (13th Edition)?

    Answer: Along with the textbook, many editions offer supplementary materials like online resources, practice exercises, and multimedia content to reinforce learning. These resources may include access to video tutorials, interactive modules, and case studies that facilitate a deeper understanding of the material. Students and professionals can leverage these tools to apply what they learn in real-world scenarios effectively.
  • Question: Where can I buy Business Communication Today (13th Edition) in Madagascar?

    Answer: You can purchase Business Communication Today (13th Edition) on Ubuy in Madagascar. Ubuy offers a range of options and services that cater to your needs, making it a reliable platform for acquiring academic resources swiftly and efficiently.

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MGA 1067618

MGA 1120988

Order now and get it around Sunday, October 18

QTY:

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Features & Benefits

  • Business Communication Today connects technological developments and modern business practices.
  • Text addresses essential changes in technology and traditional skills for workplace success.
  • Includes social media concepts and teaches crucial business skills.
  • Highly integrated text flexible for all readers.
  • Also available with an online assessment program, MyBCommLab.
  • MyBCommLab is to be purchased only when required by instructor.

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